http://www.dhushara.com/book/brainp/brainil/brainil.htm
The campaigners of US Presidential candidate Mr. Barack Obama have a hard job on their hands. They have started a movement to revert the misinformation spread by some mischief mongers who have apparently declared that Mr. Barack is a Muslim. While they might
think that its jusy a matter of time that their efforts to change that bear fruit, neuro science has a suprise for them.
While, the first statement they issue would probably be : Mr. Barack Obama is NOT a muslim. But, here lies the catch. The more one tries to state that a fact is wrong by saying it is not, he
unknowingly streses it and the brain, instead of making us forget the wrong fact, makes the belief in it more strong.
As neuroscientists have found out, the brain doesnt store away information in the permanent storage or long time storage at one go. It does so in two steps. The first one being the area for temporary storage. Here, the information is stored along with the source of the information.But, gradually as time passes this information about the source slowly goes out of the system.What remains behind is the fact without the source of information which gets stored in the permanent
storage area of the brain. So, by stating that Mr. Barack is NOT a muslim we may better state the fact that he is a christian.The sole reason being that as time passes, the majority would forget about the source from which the information came and hence its credibility would vanish too.
Thus, the information received from an uncredible source further strenthened by the credible sources' unacceptability of the fact, makes the false fact prominent and the uncredible source is
forgotten.Hence, it is much better to state the fact in a more structured and positive way - "Mr. Barack Obama is a Christian" , would have a more lasting effect than the former statement.
Well, its better to be POSITIVE and our brain certainly wants us to.
